As one of two copywriters for the cult-favorite boutique fitness brand, I wrote elevated copy across all channels, developed content strategy for 360 campaigns, and moonlighted as an email marketer.
In addition to crafting memorable copy for weekly newsletters, I was responsible for email deployment, segmentation, and management of a list of 800K+ users. So subject lines are my second language, but I also really love a good A/B test.
Graphic by the inimitable Emily Dubovoy.
I partnered with in-house Creative, Product, and Legal teams, as well as external agencies, to develop custom landing pages and streamline the user experience of SoulCycle’s iOS app.
Above: a mockup of the in-app experience for the Turn It Up campaign in Fall 2017. I crafted promotional copy, push notifications, and triggered emails.